Do you have an established website receiving traffic?
The quickest way to multiply your traffic is to refine your top performing pages and posts on a regular basis, by adding content for under-served queries that you’re already being found for.
This is typically done by analysing Google Search Console queries for your top performing pages and looking for low hanging fruit opportunities where new search queries can be worked into the content.
This can be very tedious, flicking from tab to tab, hammering command+search and sorting data.
Query Hunter is a free WordPress plugin that streamlines the whole process.
- Find underserved queries that you don't mention in the content, but you're getting impressions for
- Find terms on page 2 you can bump up to page one
- Find FAQ terms quickly with the 'questions' tab
- Add content easily using AI 'Content Genie'
- 'Dashboard' shows you which posts to work on next
Check out the new Content Genie AI features in QH Pro:
How To Use Query Hunter to Streamline Content Refining
At post or page level, you have a panel in which all of the search queries for that post are displayed. With handy filters such as ‘No mentions’, ‘Low CTR’ and sortable columns, it becomes easy to make some great decisions for content refining.
High impressions, but low clicks – Low CTR
Queries that have high impressions but low clicks could mean that you are under-serving the query.
Google thinks you’re page has the answer, but you’re potentially not covering it, describe the topic in a different way, or don’t have the on-page content to show up in the SERP description.
- Consider adding a section that serves this query.
- Consider adding different ways of describing the topic to satisfy this query.
- Consider creating a new page and link to it from this page that is already ranking to create the start (or extension) of a topical hub.
Of course use Content Genie to create this content.
Ranking on 2nd or 3rd page
Queries on the 2nd or 3rd page could potentially be lacking relevance. Consider expanding the content serving this query and its variations. Dedicate a whole section to the query or cover it in more depth.
Use the Page 2 filter to find these easily.
Using the snippet option for queries in positions 2,3,4,5 to try get a featured snippet. Content Genie will generate a section of text optimised for featured snippet, including the key term.
Use the 'Questions' tab to easily filter to question queries, and use content genie to easily add this content.
Queries not mentioned on your page at all
When queries are not mentioned on your page at all, but are doing well, this is a great sign. Google and users love you for this query even if you don’t mention it.
You may mention variations of the query, but you can consider adding the exact match term on your page to increase relevance and click through.
A useful data point, Mentions, lets you know how many times a query is mentioned in the content. This data point set against other metrics such as impressions, can give you an indication of whether you need to cover the topic, or mention it more times in the page to increase relevance.
We recommend to use the export feature, to export a CSV of the data before and after making changes, and note the date to track traffic increases.
Ongoing Refining Process
The idea is to add 5-20 new terms to top performing posts with supporting content using the methodologies above. Repeat and refine every few months.
Query Hunter Tutorial
Why does Pro cost?
You can still get the basic features with free. Pro gives you AI features, post dashboard & extra tech support!
Will you steal my data?
No. This plugin and the data processed is confined within your install and your own API.
How do I set it up?
I will send you full video and text instructions, it’s easy! You'll need a GSC API key and an OpenAI API key, I'll show you how to get them inside.
Query Hunter Plugin